Amway Inc., founded in 1959 and headquartered in Ada, Michigan, is the world's largest direct-selling company by its own account. The organisation reported annual sales of $7.4 billion in 2024 and operates across more than 100 countries and regions through a network of millions of Independent Business Owners.
The company manufactures and distributes consumer packaged goods across several categories: nutrition supplements under the NUTRILITE brand, which it describes as the world's leading vitamin and supplement brand; skincare and beauty products under ARTISTRY; water purification systems through eSpring; and sports nutrition and energy drinks via XS Energy. Its product portfolio emphasises science-based formulations across nutrition, beauty, personal care, and home care segments.
Amway's business model relies on independent distributors rather than traditional retail channels. The company operates according to founding principles centred on partnership, personal worth, integrity, and responsibility, with an explicit focus on enabling entrepreneurship and small-business ownership through its distributor network.