Aviva plc is a British multinational insurer headquartered in London, with major operations in Ireland and Canada. The oldest company in the group dates to 1696, giving Aviva over 325 years of history in the industry. It describes itself as the UK's leading diversified insurer and serves around 25.2 million customers across its three markets.
The company's work spans three broad areas:
- Insurance – general insurance products, including home insurance and protection against unexpected events.
- Wealth – wealth management and financial planning services.
- Retirement – pensions and retirement savings products.
Aviva operates with a stated purpose of being straightforward and doing what is right for customers, communities, and employees alike. The company acknowledges that insurance and financial planning can feel complicated, and places emphasis on making those services more accessible and clear.