BBVA is a global financial services group founded in 1857, operating in more than 25 countries with over 121,000 employees serving more than 80 million customers worldwide. The group maintains a strong leadership position in Spain and is the top financial institution in Mexico, while building leading franchises across South America, the United States Sunbelt region, and holding a stake in BBVA Garanti in Turkey.
The organisation's strategy centres on digital transformation, positioning data as a strategic asset to strengthen customer relationships through data-driven insights and continuous innovation in banking services. BBVA recognises the evolving financial landscape driven by digitalization, shifting customer expectations, and competition from technology companies and new entrants. The group operates through a responsible banking model designed to create a more inclusive and sustainable society.
The company's stated purpose is to bring the age of opportunity to everyone by making opportunities accessible to all people. Core values include customer focus, thinking ambitiously, and operating as one team. BBVA's approach emphasises understanding customers' real needs and delivering simple, transparent experiences that help them make sound financial decisions in an increasingly digital banking environment.
