Block, Inc. is a financial technology company headquartered in Oakland, California, founded in 2009 by Jack Dorsey and Jim McKelvey. Originally known as Square, Inc., the company rebranded in December 2021 to reflect its expanded mission of building technology that increases access to the global economy. It operates a diverse portfolio of consumer and merchant financial services brands.
The company's main divisions include Square, which provides commerce and financial services to merchants of all sizes; Cash App, a peer-to-peer payment platform for sending, spending, and storing money; and Afterpay, a buy-now-pay-later service. Block also operates TIDAL, a music streaming platform designed to empower artists as entrepreneurs, alongside cryptocurrency and Bitcoin-focused products including Bitkey, a self-custody wallet, and Proto, a suite of Bitcoin mining products and services.
Block positions itself around democratizing financial services and creating systems open to all participants in the economy. Its portfolio spans payments infrastructure, merchant services, consumer finance, digital assets, and music streaming - each addressing distinct aspects of economic access across different user groups and geographies.