BMW AG, headquartered in Munich, Germany, is the world's leading premium manufacturer of automobiles and motorcycles. Founded in 1916, the company has over a century of history and employs more than 125,000 people globally. Its operations span automobile and motorcycle manufacturing, premium financial services, and digital solutions.
The company's technical work covers automotive innovation, luxury mobility, sustainable transportation solutions, artificial intelligence, robotics, electric vehicles, autonomous driving technologies, and digital transformation. Products such as the My BMW App, a digital solution serving over 14 million users across 90 countries, reflect this broad technological scope.
BMW AG's heritage is rooted in German engineering excellence and a legacy of 'Sheer Driving Pleasure.' The company maintains a commitment to environmental responsibility and social sustainability as part of its corporate culture.