Bully Pulpit International (BPI) is a communications and strategy agency operating at the intersection of business, politics, and public policy. Founded by leaders of the Obama campaign, BPI works with established market leaders, new economy firms, philanthropists, CEOs, and elected officials to develop data-driven communications and campaign strategies. The firm employs more than 350 strategists, data scientists, and creatives across 13 offices in six countries, including Washington D.C., New York, London, Berlin, Brussels, Oslo, and Zürich.
BPI's work spans political strategy, corporate reputation management, public policy, and campaign communications. The firm develops customised strategies across these disciplines, drawing on a cross-disciplinary team that combines political and policy expertise with data science and creative capabilities. Its proprietary AI-driven analysis platform, ChangeOS, underpins its analytical and insight work.
The firm places particular emphasis on measurement, focusing on shifts in opinion, behaviour, and outcomes rather than conventional metrics such as impressions and clicks. This approach reflects BPI's origins in electoral campaigning, where measurable results carry direct consequences.
