Flutter International is a division of Flutter Entertainment plc, the world's largest sports betting and iGaming operator by its own account. The division manages a portfolio of established brands across regulated markets, including PokerStars, Betfair International, Paddy Power, Sky Betting & Gaming, Sisal, Adjarabet, MaxBet, Junglee Games, and tombola. Collectively, these brands serve over 35 million customers worldwide.
The division operates across a broad geographic footprint spanning the United Kingdom and Ireland, Italy, Australia, wider Europe, and South America. It claims market-leading positions in the UK and Ireland, Italy, and Australia. Its activities span sports betting, iGaming, online poker, and digital casino products.
Flutter International uses a federated operating model, giving individual brands autonomy to compete in their local markets while drawing on the resources and infrastructure of the wider Flutter group. This structure is underpinned by what the company refers to as the "Flutter Edge" - a combination of its people, products, technology, and global scale.