Founded in 1924, Goodwill of Orange County is a nonprofit social enterprise headquartered in Santa Ana, California. Its mission is to provide education, training, and career services for people with disabilities and others facing barriers to employment. The organisation employs more than 1,100 people and operates over 25 innovative workforce development programmes, serving more than 20,000 individuals annually.
The enterprise funds its mission through a commercial model. It runs a network of more than 24 retail stores and the e-commerce platform ShopGoodwill.com. This retail and online operation generates the revenue that supports its employment programmes, with the organisation stating it reinvests more than 94 cents of every dollar back into its services.