H&M Group is a global family of fashion brands and businesses, headquartered in Sweden. The group operates across the fashion and retail industries, with a stated commitment to enabling customers to express themselves through fashion and design in a sustainable way.
The company's portfolio includes a range of distinct brands: H&M, COS, Weekday, Cheap Monday, Monki, & Other Stories, ARKET, Singular Society, and Sellpy. Each brand operates within the broader group structure, offering different aesthetics and market positions.
Key aspects of the group's approach include a strong focus on sustainability and circularity, the integration of sustainable solutions with design and pricing, and a customer-centric operational philosophy where customer interests are central to decision-making.






