We're one of the world's leading market research companies, but we don't see ourselves as just a data supplier. Our team of 20,000 professionals works across 90 markets to help our clients truly understand society, markets, and people. We combine the best of science, technology, and human expertise to turn information into actionable truth - because we know you make better decisions when you're confident about the facts.
Founded in 1975 by Didier Truchot, we've grown into a global organization operating in 220 cities worldwide. Our passionately curious experts dig deeper than simple measurements, providing the insights that help our clients act faster, smarter, and bolder. We believe in working closely with our clients as true partners, applying our five core values of integrity, curiosity, collaboration, client-first thinking, and entrepreneurial spirit to everything we do.