Strategy (formerly MicroStrategy) is an enterprise analytics software company founded in 1989 and headquartered in Tysons Corner, Virginia. It employs approximately 1,934 people globally and serves thousands of customers across financial services, healthcare, retail, manufacturing, and government sectors. Named enterprise clients include Visa, Sony, Pfizer, Hilton, eBay, and KFC.
The company's flagship product, Mosaic, provides a universal semantic layer that unifies fragmented data systems across platforms including Databricks, Snowflake, AWS, Google Cloud, and Microsoft Azure. This enables organisations to govern business metrics and deploy trusted AI at enterprise scale. Alongside Mosaic, Strategy offers a suite of cloud-native, AI-powered business intelligence solutions designed to support data-driven decision-making across large organisations.
Strategy is also notable for its corporate treasury approach. The company describes itself as the world's first and largest Bitcoin Treasury Company, holding over 650,000 bitcoins - a position valued at approximately $59.69 billion as of November 2025. This dual identity, combining enterprise software with a large-scale Bitcoin reserve strategy, has become a defining characteristic of the company since founder Michael J. Saylor began championing corporate Bitcoin adoption.
