New Look is a British fashion retailer founded in 1969 that has grown from a single store in Taunton, Somerset to a network of more than 300 UK stores. The company serves over 10 million loyal customers and holds the position of number-two womenswear brand for the 18–44 age demographic, built on a foundation of trend-led fashion at accessible prices.
The company operates through an integrated omnichannel model combining its extensive physical store network with digital capabilities including an e-commerce platform and mobile application. This dual-channel approach reflects a deliberate digital-first strategy designed to meet customers across multiple touchpoints.
Current operations focus on four strategic pillars: feel-good fashion; easy and inspiring customer experiences; seamless digital growth; and sustainable and ethical practices. Under CEO Helen Connolly, who took the role in 2022, the company is actively investing in digital transformation, customer experience enhancements, and sustainability initiatives across its operations.
