Riyadh Air is a Saudi Arabian national carrier founded in 2023. The airline is positioned as a digitally native operation, with a core focus on integrating digital technology and innovation across its services. It aims to connect passengers to over 100 destinations worldwide, supporting Saudi Arabia's strategic goal of becoming a global aviation and trade hub.
The company's operations extend beyond traditional air travel into digital services, including the Sfeer loyalty program, which is designed as part of a broader effort to reimagine the passenger experience. The airline's establishment is projected to create 200,000 jobs and contribute an estimated $20 billion to Saudi Arabia's non-oil economy.
As an enterprise built on a foundation of digital innovation, Riyadh Air seeks to set new operational standards within the aviation industry. Its work spans the aviation, air travel, and global trade verticals from its base in Saudi Arabia.
