WPP is a British multinational communications and advertising holding company, founded in 1971. It operates as a growth partner for leading brands at the intersection of creativity, media, and technology. The company has a global presence in more than 100 markets, with its headquarters in London, England.
The company's operations are structured around several key service areas. These include WPP Open, a unified agentic marketing platform; WPP Media, which provides AI-driven media and data solutions; and WPP Creative, home to agency brands such as VML, Ogilvy, and AKQA. Additional divisions are WPP Enterprise Solutions, focusing on customer experience, commerce, and CRM, and WPP Production, which specializes in AI-powered content creation at scale.
WPP's technical work spans artificial intelligence, media intelligence, data solutions, and technology platforms. The company identifies its culture as being centered on creativity and belonging, supported by continuous learning, and views AI as a creative partner that amplifies human potential.
