AFFIN Group is a Malaysian financial services conglomerate founded in 1975. As of February 2025, the group operates 134 branches across Malaysia and marks its 50th anniversary. Its operations span a broad range of banking and financial services for individual, commercial, enterprise, and corporate clients.
The group's business encompasses commercial banking, corporate banking, enterprise banking, community banking, and treasury services. It also has a significant presence in Islamic banking, offering services compliant with Islamic finance principles. Investment banking activities are conducted through Affin Hwang Investment Bank Berhad, while insurance services are provided via affiliated entities Generali Insurance Malaysia Berhad and Generali Life Insurance Malaysia Berhad. Money broking services are handled by Affin Moneybrokers Sdn Bhd.
AFFIN Group operates solely within Malaysia. The company's motto is "Always About You", and it aspires to be Malaysia's most creative and innovative financial company. Its heritage is symbolised by the blue hibiscus, Malaysia's national flower. The group states a commitment to delivering customer service and creating value for stakeholders.
