American Family Mutual Insurance Company, S.I. (AFMIC) is a property and casualty insurance group founded in 1927 and headquartered in Madison, Wisconsin. It ranks as the 12th largest property-casualty insurance group in the United States by written premium, with $42.2 billion in assets and $20 billion in revenue in 2024.
The company offers a broad range of insurance products, including auto, home, life, business, and farm/ranch coverage. It distributes these products through a network of more than 2,400 independent agency owners and operates through several subsidiaries, including American Standard Insurance Company, American Family Connect Insurance Company, Homesite Group, and Main Street America Group.
Across its operating companies, AFMIC employs approximately 11,000 professionals. As a mutual insurance company, it operates without publicly traded shares, with policyholders rather than outside shareholders at its centre. The company's stated mission is to inspire, protect, and restore dreams, and it positions itself as a customer-driven organisation with commitments to community impact and corporate responsibility.
