Definity is a Canadian property and casualty insurance company founded in 2021 through the demutualization of Economical Insurance. Headquartered in Waterloo, Ontario, the company operates multiple insurance brands including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance, offering personal auto and home coverage, commercial insurance, farm insurance, and pet health coverage. The company is publicly traded on the Toronto Stock Exchange under the symbol DFY.TO and acquired Travelers Canada's personal and commercial insurance business for $2.4 billion.
Definity distributes its products through licensed broker partners and direct digital channels. The company has prioritised technology modernisation, becoming the first Canadian property and casualty insurer to migrate its core platform to Guidewire Cloud. It has partnered with Google Cloud to implement advanced data analytics, artificial intelligence, and machine learning capabilities across its operations.
The company operates the Definity Insurance Foundation, which addresses health and environmental impacts of inequality through community-based services, advocacy, and research initiatives. Definity has been recognised as one of Canada's Best Workplaces by Great Place to Work® Canada.