CHAGEE is a modern Chinese-style tea beverage company founded in Yunnan, China in November 2017. Rooted in a region widely regarded as the birthplace of tea, the company builds its offer around freshly handcrafted drinks - original leaf fresh milk teas, pure teas, fresh fruit teas, and innovative tea-based beverages - using premium ingredients sourced from tea-growing regions worldwide.
Since its founding, CHAGEE has expanded rapidly to operate more than 6,000 stores globally, with a presence spanning China, Malaysia, Singapore, Thailand, and the United States. The company positions itself as a leading international tea beverage brand, combining traditional oriental tea culture with modern recipes and techniques.
CHAGEE's stated ambitions are substantial: reaching tea drinkers across 100 countries, generating 300,000 employment opportunities globally, and delivering 15 billion cups of freshly brewed tea annually. Its stores are designed as communal gathering spaces as much as retail outlets, reflecting a brand mission centred on connecting people through tea.
The company's stated values - togetherness, sincerity, integrity, and entrepreneurship - inform both its internal culture and its outward commitments to quality and sustainability.
