The Interactive Advertising Bureau (IAB) is a trade association and lobbying organization for the online advertising industry. Founded in 1996, it represents over 600 member companies across the United States, Canada, and Europe. Its work centers on developing technical standards, conducting industry research, and advocating for policy relevant to the digital advertising supply chain.
A key technical initiative is the IAB Tech Lab, which develops foundational technology standards and promotes interoperability. The organization also operates focused Centers of Excellence in areas such as commerce, measurement, experience, and media. Beyond technical work, the IAB provides professional development and certification programs for industry practitioners.
The IAB convenes the industry through several major events, including its Annual Leadership Meeting, NewFronts, and the Podcast Upfront. Its scope covers the broader digital advertising, media, marketing, and technology sectors.
