Founded in 1910, the Association of National Advertisers (ANA) is the oldest and largest trade association in the U.S. advertising industry. It represents the definitive voice of the marketing sector, with a membership base that includes more than 1,600 domestic and international companies. This membership encompasses nearly 1,100 client-side marketers and more than 500 marketing solution providers, collectively representing an estimated 20,000 brands.
The ANA's members account for approximately $400 billion in collective annual marketing and advertising spend. The association's stated mission is to help its member companies become more effective marketers and build stronger brands, providing leadership to advance marketing excellence. Its work advocates on behalf of member companies across both the United States and the international stage.