The NIKE Value Store Piding operates within the retail segment of Nike, Inc., a global leader in sportswear, athletic apparel, and footwear. The parent company, Nike, Inc., serves the athletic market through its portfolio of Nike, Jordan, and Converse brands. A core part of the broader organization's innovation capacity is the Nike Sport Research Lab, a facility dedicated to advancing sport science.
Nike, Inc.'s stated purpose is to bring inspiration and innovation to every athlete in the world. The organization's culture emphasizes collaboration, a team-first mentality, and a belief in the power of sport. The company also states it invests in people and champions diversity and inclusion.