SKIMS, founded in 2019, is a direct-to-consumer apparel company specialising in intimates, shapewear, loungewear, and activewear. The company's core mission is to eliminate the traditional trade-off between comfort and confidence in undergarments, designing products that enhance natural curves without sacrificing wearability. Its technical approach spans product innovation, fabric engineering, and garment construction.
The brand offers a range of products including underwear engineered to stretch to twice its size, shapewear with targeted sculpting at multiple support levels, and loungewear, sleepwear, and activewear lines. SKIMS is distinguished by its commitment to inclusive sizing, covering XXS to 5X, and a shade range of dozens of colours representing diverse skin tones. As of the most recent valuation, the company was valued at $5 billion.
SKIMS positions itself as a mission-driven business with a stated focus on body positivity and inclusivity, which it describes as the future of the fashion industry. The company culture emphasises product innovation and responsiveness to customer needs.
