pladis is a global snacking company formed in 2016. It operates 27 bakeries across 11 countries and employs a team of 16,000 people. The company's products are enjoyed in more than 110 countries, with a potential consumer reach of four billion people worldwide.
The company's portfolio includes internationally recognized brands such as McVitie's, GODIVA, and Ülker, alongside local favourites like Jacob's, Go Ahead, Flipz, Turtles, BN, and Verkade. Collectively, these brands draw on over 300 years of combined baking and confectionery heritage.
pladis pursues a "Happy People, Happy Planet" strategy, which frames its operational approach to supporting people, responsible sourcing, and reducing its environmental footprint. The company name is derived from the Pleiades star cluster.
