Toters, founded in 2017, is an on-demand e-commerce and delivery platform operating in Lebanon and Iraq. It connects customers with over 4,000 partner small and medium-sized enterprises (SMEs) to facilitate last-mile same-day delivery of food, groceries, and convenience products. The platform serves hundreds of thousands of customers, positioning it as a significant player in the region's logistics and delivery sector.
The company's technology infrastructure supports a range of complex systems. Its technical domains include machine learning systems for tasks such as demand forecasting, fraud detection, and personalization, alongside the development of fintech platforms. This focus underpins the operational efficiency required to manage high-volume, same-day logistics across its markets.
Toters' business model centers on integrating a large network of SME partners into a single digital marketplace. This provides partner businesses with access to a broad customer base while offering consumers a consolidated platform for ordering various goods. The company's presence in Lebanon and Iraq places it within growing regional e-commerce markets.
