viagogo operates a secondary ticket marketplace enabling the purchase and sale of tickets to live events worldwide. Founded in 2006, the company serves 195 countries across 33 languages and 49 currencies, making more than 300 million tickets available annually. It operates under two brands: viagogo for international markets and StubHub in North America.
The platform facilitates transactions across a broad range of live events, including sports, music, comedy, dance, festivals, and theatre. Both individual fans and major promoters use the marketplace to buy and sell tickets. The company's technical operations span secondary marketplace logistics, multi-currency payments, e-commerce infrastructure, data analytics, and customer support systems.
viagogo describes itself as data-driven and collaborative, having experienced rapid growth since its founding. The company positions its service around providing sellers with a platform for reaching global audiences and offering buyers a guaranteed purchasing mechanism across the secondary ticketing market.
